For a customer inside a three-mile radius, delivery is one of the simplest orders you can serve. So why does handing it to a marketplace cost you up to 30% and the customer’s name on top? Because that’s the deal you signed when it felt like the only option.

It isn’t the only option. For the deliveries closest to you, the ones from regulars who already know your address by heart, running your own dispatch keeps the driver, the data and the margin in the house. You still lean on the apps for reach when you want it. But the orders you could easily handle yourself stop paying a toll they never needed to.

What you’re actually paying the apps for

On a nearby delivery to a repeat customer, the marketplace isn’t finding you anyone new. It’s just moving a bag a few blocks, and charging a discovery fee for a customer who was already yours. That’s the order to bring back in-house first.

  • You keep the commission instead of handing over 30% of the ticket.
  • The customer’s contact stays yours, so you can bring them back.
  • You control the experience: your packaging, your timing, your driver.
  • The apps stay available for the wider reach you actually want them for.

“Use the apps to be discovered. Use your own delivery to keep the customers you already earned.”

Isn’t managing drivers a headache?

It used to be. The reason most restaurants gave up their own delivery is that dispatch, tracking and “where’s my food?” calls were a mess to run by hand. That’s the part software solves now. A dispatch system routes the order, assigns the driver, and keeps the customer informed, so running your own delivery feels less like herding cars and more like watching orders flow.

It’s one lane of a bigger system

Delivery works best when it isn’t a bolt-on. With Eatsy, your own dispatch sits next to your online ordering, your app and your loyalty, sharing the same customers and the same menu. We set it up for you, in English or Spanish, on the POS you already use. You decide which deliveries to keep in-house and which to leave to the apps.

Wondering if your delivery zone makes sense to run yourself? A quick demo can walk through your numbers and show you where it pays off.

Keep the short deliveries, and the margin.

See how your own dispatch works next to the apps, and how much of that 30% you get to keep.

Book a demo →