The Eatsy Journal

Run a better restaurant. Keep what you earn.

Straight-talking guides on online ordering, digital menus, loyalty, delivery and getting found on Google. Written for independent restaurant owners, not for a tech conference.

Order online vs. third party: which one actually wins for your profit and your brand?

Third-party apps bring volume but take up to 30% and own your customer. Your own ordering channel keeps the margin and the relationship. Here's how to run both.

The best iPad menu for restaurants in 2026: why easy setup is the real game changer

A menu you can update in seconds, from behind the counter, beats a beautiful one you never touch. Here's what to look for before you buy the tablet.

Announce menu updates with your own app: stop waiting on social media

A push notification lands in a pocket in seconds. A social post begs an algorithm to be seen. With your own branded app, the new special reaches your regulars directly.

Loyalty programs that actually bring diners back, not just punch cards that get lost

Winning a new customer costs money. Bringing back one who already loves your food is almost free. Here's how to build repeat visits into every order.

Run your own delivery: keep the 30%, and keep the customer while you're at it

Delivery doesn't have to mean renting your customers from an app. With your own dispatch, the driver, the data and the margin all stay in the house.

Self-order kiosks for independent restaurants: bigger tickets, same staff

A screen that never forgets to upsell and never gets slammed at lunch rush. When a self-order kiosk pays for itself, and when it just gets in the way.

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